Our 'Bag Shy' Promise

If years of working with the ocean has taught us one thing, it is that along with the wider environment, it must be respected if we want to protect it for future generations.

We're fully aware that our profession falls within an industry which is not environmentally sound and therefore, in an attempt to somewhat offset this, we have made it our promise to strive for our growing business to be as environmentally friendly as possible.

“Bag shy" is a term coined by the commercial diving trade to describe a diver who does not want to get into his diving suit (his bag) and dive; however, we have taken this phrase and given it another meaning. We are literally Bag Shy as we have made it our aim not to use any plastics or other environmentally unfriendly materials in our packaging and to use recycled materials wherever possible.

We promote good environmental practices on our products and packaging and have deliberately collaborated with companies who share the same ethos as ourselves: 

Springfield Solutions - our bottle label producers, are world leaders in the supply of Innovative, Sustainable, Digital Packaging. Their commitment to becoming more environmentally friendly, has seen them implement various initiatives to reach their goal of Carbon net zero. The 96 solar panels on the roof of their building generate electricity and at 1 year of installation had saved 8,000kg of CO2.

Flexi-Hex - Protective bottle transportation sleeve. Created with equal love for the ocean and a desire to create packaging that didn’t persist in the environment, it's patented honeycomb design is made from biodegradable paper which is recyclable and completely plastic free.

Green-Paq - These protective inflatable bottle transportation bags are made with 95% OXO biodegradable plastic and have a much lower carbon footprint than alternative forms of protective packaging due to their compact size. They can be fully recycled in standard recycling facilities but also degrade when disposed in landfill.

Our motto:

Plastic free to save our sea. Proud to be bag shy

“The ocean’s power of regeneration is remarkable if we just give it a chance…..We are in reach of a whole new relationship with the ocean, a wiser, more sustainable relationship. The choice lies with us” - Sir David Attenborough